ZWECK Join
ZWECK
The plan changes. The purpose doesn't.
Setting your purpose
ZWECK · IN DEVELOPMENT

Every other plan assumes nothing goes wrong.

Zweck assumes it will.

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THE PROBLEM

Your plan was built for a life you don't have.

Twelve weeks. No travel, no illness, no work crunch, no kids. Then week three happens.

You're in a hotel with two dumbbells and a treadmill.
Your shoulder went on Saturday and pressing hurts.
You lost nine days to a chest infection.
The race moved three weeks later.

Every app has the same answer: work it out yourself, or start over. So the plan breaks, adherence collapses, and you decide the problem was you.

It wasn't. The plan was brittle.


YOUR FOUR WEEKS

The logo is your training.

Four bars, one per week. Notice the third one sits lower than the second — a bad week is built into the mark, because bad weeks are built into training.

THE FIXED MARK


HOW IT WORKS

Tell it what happened. In your own words.

Zweck doesn't hand you a fresh workout and hope for the best. It reshapes the plan you're already in, and tells you what it moved and why.

COACH WEEK 5 / 21
I'm in a hotel all next week, dumbbells only

Any goal

A December race. Benching your bodyweight. Your first 10K. Training four times a week. State it in a sentence.

One calendar

Several goals at once, resolved honestly. If two goals pull against each other, Zweck says so, and tells you which one it is protecting.

Real periodization

Phases, deloads, taper, retests, built backward from your date. Not a template with your name on it.

The Coach ships when it works. Not before.


WHAT IT WON'T DO

It will tell you no.

Most apps say yes to whatever you type. Zweck tells you when it can't stand behind a plan, and what it would do instead.

"Not in that time."

Tell it your race is five weeks away. It tells you what five weeks can sharpen, and names the earliest date it would build a full block for.

"I cannot examine you and I am not going to stop you."

Tell it your knee is a 9 out of 10. It says plainly that's worth seeing a physiotherapist about, and leaves the decision with you.

"I do not have coaching cues for this one yet."

Ask how to do a technical lift it hasn't been taught. It says so, instead of making something up.

Real lines, copied from the app.

No streaks, no badges, no red numbers. Nothing shared: no feed, no public routes, no leaderboards.

Guardrails are built into the code, not the marketing.


FOUNDING MEMBERS
$129CAD a year

Everyone who joins in Zweck's first year on the App Store is a founding member. Your price is guaranteed for three years from the day you join, as long as you stay subscribed.

  • The full app: the Coach, the Builder, the Logger, Hyrox races and simulations, and runs. The Coach ships when it works.
  • Every new feature, as it lands.
  • A direct line to me while the product is being built.
  • Your feedback shapes what gets built next.

Founding membership opens when Zweck launches on the App Store. Join the waitlist and you'll hear first.

Honest about where this is: Zweck is in active development and not finished. Founding members get access as features land, not a polished launch.

STAY IN TOUCH

I'll email you when there's something to use.

Not a newsletter. A handful of emails, and one when it's ready.

One question, optional — reply to the confirmation and tell me what you're training for. It genuinely changes what I build.